Film & Gender Movie Review Example | Topics and Well Written Essays - 750 words

Film & Gender - Movie Review Example It inspires the students to critically reflect on the social, cultural as well as political matters. This paper tries to address the issue of gender which is a big concern in the present times throughout the globe. Presented below is a review of the well known short documentary movie The Codes of Gender:Â  Identity and Performance in Popular Culture. The documentary has been written, directed and produced by Sut Jhally, founder of the Media Education Foundation (MEF). The central idea conveyed through this film is that the gender identity we maintain throughout our lives is imparted to us by the society we live in. The film is a riff to the book Gender Advertisement written by Erving Goffman. It presents a critical analysis of the gender issue in media. Media is one of the most prominent forms of America’s popular culture. Jhally has argued that advertisement over the media does not only promote sales of products. Advertisement is a medium that helps in spreading ideas rapidl y and widely. The commercial culture of America is making use of gender representations that are quite reactionary in nature. The movie looks beyond the conventional concept of gender that focuses on the physical and biological features that a human is born with. According to the communication scholar, Sut Jhally, a sense of identity is developed on the basis of the physical trait that the particular person possesses. The gender identity and hence the roles and codes of conduct is assigned to the person by the external society. Gender identity is therefore not a natural phenomenon. The gender ideals represent a remarkable pattern of masculinity and femininity, their display and postures. The society has established itself on a two-tiered terrain that recognizes two separate identities of the human existence. The identity of each defines their mutual relationship and access to power. The Codes of Gender provides an important insight into the social framework catering to masculinity a nd femininity. The cultural norms act as superior guidance to any human being as he or she grows and adapts in the society’s dictum. The codes and conventions govern our senses about what we think to be normal for a particular gender and what should be the judicious behavior by a male and a female. These conventions are normalized in the sense that we have been taught to stand up on this system as our base. Hence these rules do not seem to be visible to us. They lie deep inside our senses and affect every decision we make. Advertisement is making a massive use of these codes of gender. The movie makes an analysis of the ways and extent to which gender is being portrayed for advertisement purposes. The relationships and differences between the codes attributed to each of the two genders are exclusively made use of in advertisements. One can figure it out if she tries to think of any advertisement and interchange the male or female figure with the other counterpart. The portray al of the figures is made consciously vivid and elaborate as a part of marketing strategy. The suggestive sexual poses, catalogue of different body postures and other physical cues are all aimed at employing the body as text in advertisement for the audience to read. The bold images of femininity and female empowerment shown in the advertisements are merely a wrapper on the same old rituals of female subordination. While

Cross Border Insolvency Essay Example | Topics and Well Written Essays - 1250 words

Cross Border Insolvency - Essay Example Within the more advanced legal systems when the latter deals with insolvency and bankruptcy, one usually finds a mechanism which would come in force given certain predetermined circumstances. This mechanism has the scope of actually attempting to minimise the various not so desirable effects, both on the individuals concerned as well as on the business units involved, which a situation of insolvency brings about. It can be said to be a recognition of the fact that a situation of insolvency not only effects the person or company who or which is going through a process of bankruptcy but ultimately effects also the economy as a whole. In fact the amount of bankruptcies currently being undergone within a country is usually taken as an indication of how well that particular economy is faring. In the UK a review Group within the Department of Trade and Industry and HM Treasury opined that the trend seems to favour furthering the rescue culture. Whenever possible emphasis should be laid on the assisting of companies in order that the latter might be placed in a position to as much as possible overcome what may in the ultimate analysis be temporary financial difficulties. It is submitted that in these types of situations, the problem is to assess exactly how temporary is temporary and numerous instances occour when what started off as being temporary resulted in the end of being permanent. In that report the emphasis seemed to be placed on the possible avoidance of liquidation and towards the furthering of a culture of a predisposition towards the preservation of a business unit as a going concern1. Before the coming into force of the 1986 Insolvency Act in the UK, there were three kinds of liquidation procedures, namely members, creditors= and compulsory when the company was insolvent. An alternative rescue mechanism was put in place through the coming into force of The Insolvency Act 1986 called the Voluntary Arrangement procedure. This enabled the companies to enter into a contract with their creditors for the latter to be pay less than their full debts, however it was not so much utilised as it did not allow for the agreeing of a moratorium. The Insolvency Act 2000 introduces a new CVA procedure that includes a moratorium although it should perhaps be mentioned that the new CVA moratorium procedure is only available to companies that satisfy two or more of the requirements for being a small company, as set out in the Companies Act 1985.Another remedy which may be classified as a non-insolvency remedy available to companies is a Scheme of Arrangement under Section 425 of the Companies Act 1985. Such schemes can be complex and have proved to be somewhat difficult to organise. Experience has shown that because of the expense and perhaps other reasons this remedy seems to be used primarily by the larger companies. Individual Voluntary Arrangement (IVA) can be said to be the personal insolvency equivalent of a CVA. In contrast to CVAs, the Insolvency Act 1986 provided a moratorium for those seeking an IVA. However, the Insolvency Act 2000 introduces a simplified procedure for non-traders (i.e. consumer debt cases). In the case the Courts may